This is our Official Trailer for our production, we are extreamly pleased with how it turned out, as we were unsure about whether it was going to work, as we knew our idea was quite complex. We had aload of ideas, but we knew that putting them all together was going to be a challenge, but i think we managed to pull it off. We wanted to involve several quite complex shots and angles, to give off the instant impression of a psychological thriller.
We did alot of research into shots that we could use and the skills that were required to make the shots possible. Such as the mirrored reflection shot, where the reflection moves at a different time than the actual person in shot. It took us several lessons to get the shot pefect, as we had to put two cropped versions of the same shot together to create the effect. We had to ensure that the framing was perfect, and the head room was correct. The whole trailer was put into a wide screen, and the one clip of the reflection was the only shot out of proportion.
The film poster went really well. We came up with several ideas, from movie posters that we had seen online. We searched different films that we knew were succesful at the box office, and looked at ideas that they had used to advertise and markey their production as well as they did. We made the decision of using a screen shot from our trailer for the poster, as we thought it was a key shot, which gives the audience an instant insight into the film, and leaves them wondering what the film had to offer. I think we done well to keep the key concepts of a physiological thriller in our film poster, with the colors and fonts that we used, as well as the distorted effect that we used on the main picture. We used photo shop to crop the picture from a screen shot, and darken the image after converting it to black and white, we then edited it further on picnik just to add the squares and distortion which i believe gives the audience that sense of confusion.
Our Magazine cover came together extremely well. We did a lot of online research to gather information and to pick up on key concepts that magazine company's such as Empire and Film magazine use to draw in customers. We took the majority of our ideas from other magazines. Such as the silver bar along the bottom, which we saw used on the cover of an Empire magazine. It stands out and is a good way to advertise other aspects of the magazine, instead of only advertising our product, we wanted to show the audience what else our magazine had to offer inside, which would be effective to appeal to other members of the public who may or may not be interested in our film. Things such as movie posters and fashion pull-outs, that appeal to more than just film fans, but fans of celeb news and gossip also.
If your able to attract more people to your film, instead of just your intended target audience, its a bonus. We wanted to ensure that the cover was very busy, as magazine covers often have a lot going on, to catch the eye of a buyer. The advertising of other films, the price, the bar code and snippets of the images that are inside of the actual magazine, just to let people know what they can expect if they were to purchase this magazine. The title of the magazine, L.C.A, is an abbreviation of Lights Camera Action. We made a group decision on the name, as we thought it was simple and got to the point of what the magazine was about, instead of coming up with a clever, fancy name that may not have attracted buyers, as they would be unsure of what the magazine was all about. The photo was taken on my mobile phone, and edited on picnic and photo shop. We cut around the image, and put it on a bland back ground, before adding a shadow effect, and upping the contrast of color. 