Welcome to the official blog of Matthew Cartwright, member of the 'Average Joes'
I will be keeping you up to date with the work of my media group, and keep you informed on the progression of our media project.

Tuesday, 24 April 2012

Last Minute Changes.






We had to make a few slight changes to the Trailer. Just small things such as the wire frame for the shot of the moving reflection, and small spelling mistakes and bits of incorrect punctuation.

Wednesday, 7 March 2012

Our Production and our Ancillary tasks...




 This is our Official Trailer for our production, we are extreamly pleased with how it turned out, as we were unsure about whether it was going to work, as we knew our idea was quite complex. We had aload of ideas, but we knew that putting them all together was going to be a challenge, but i think we managed to pull it off. We wanted to involve several quite complex shots and angles, to give off the instant impression of a psychological thriller.

We did alot of research into shots that we could use and the skills that were required to make the shots possible. Such as the mirrored reflection shot, where the reflection moves at a different time than the actual person in shot. It took us several lessons to get the shot pefect, as we had to put two cropped versions of the same shot together to create the effect. We had to ensure that the framing was perfect, and the head room was correct. The whole trailer was put into a wide screen, and the one clip of the reflection was the only shot out of proportion.
The film poster went really well. We came up with several ideas, from movie posters that we had seen online. We searched different films that we knew were succesful at the box office, and looked at ideas that they had used to advertise and markey their production as well as they did. We made the decision of using a screen shot from our trailer for the poster, as we thought it was a key shot, which gives the audience an instant insight into the film, and leaves them wondering what the film had to offer. I think we done well to keep the key concepts of a physiological thriller in our film poster, with the colors and fonts that we used, as well as the distorted effect that we used on the main picture. We used photo shop to crop the picture from a screen shot, and darken the image after converting it to black and white, we then edited it further on picnik just to add the squares and distortion which i believe gives the audience that sense of confusion.



Our Magazine cover came together extremely well. We did a lot of online research to gather information and to pick up on key concepts that magazine company's such as Empire and Film magazine use to draw in customers. We took the majority of our ideas from other magazines. Such as the silver bar along the bottom, which we saw used on the cover of an Empire magazine. It stands out and is a good way to advertise other aspects of the magazine, instead of only advertising our product, we wanted to show the audience what else our magazine had to offer inside, which would be effective to appeal to other members of the public who may or may not be interested in our film. Things such as movie posters and fashion pull-outs, that appeal to more than just film fans, but fans of celeb news and gossip also.




We did about 20 different copies  of our magazine front page, before we finally decided on which one to go with. I think it shows the amount of ideas that we had, as we were constantly changing and editing what we had. We were constantly looking at different examples of magazines on the internet, and we kept finding new styles and new aspects that we thought would look good on our cover and give it an professional effect.



If your able to attract more people to your film, instead of just your intended target audience, its a bonus. We wanted to ensure that the cover was very busy, as magazine covers often have a lot going on, to catch the eye of a buyer. The advertising of other films, the price, the bar code and snippets of the images that are inside of the actual magazine, just to let people know what they can expect if they were to purchase this magazine. The title of the magazine, L.C.A, is an abbreviation of Lights Camera Action. We made a group decision on the name, as we thought it was simple and got to the point of what the magazine was about, instead of coming up with a clever, fancy name that may not have attracted buyers, as they would be unsure of what the magazine was all about. The photo was taken on my mobile phone, and edited on picnic and photo shop. We cut around the image, and put it on a bland back ground, before adding a shadow effect, and upping the contrast of color.

Wednesday, 18 January 2012

Final Decisions.

Our character isnt trying to portray a well known figure or a famous role. He is just an everyday character. Putting his mental issues aside, he is still a casual dresser, who doesnt really put much effort into his appearence. For most of the scenes he will probably be dressed casually which would mean shirt, jeans and trainers. Maybe sometimes tracksuit bottoms to show his layed back attitude and his non interest in most situations.

The first scene consists of our lead role throughout his child hood, which would more than likely mean he'd be wearing a school uniform whilst he is at work with his science project.

The main setting for our Trailer will in the house of the lead role and a local, isolated park, where our lead role often goes to be with his thoughts. A large majority of the shots in our trailer will be shot in the dark or at night, i think this gives the trailer a dark vibe, which is exactly the point were trying to get across to th audience.

Tuesday, 17 January 2012

The Animatic for our film trailer.



This is the animaic for our film trailer '1/2'.
I think it gives a rough explanation about what the viewer can expect to see in the trailer and i believe that it explains the story enough to make someone interested in the production. It gives you an idea of what our settings are going to be and an idea of what shots were are focusing on most.

I have spoke before about our shot ideas being taken from the Black Swan. Here are a few examples of the shots we have gained ideas from...

This Is the shot where our character walks past his other half. This is one of our most important shots, as its where we see the difference between his 2 sides.


This is the shot of the park, where our lead role first meets the person who he beleives wants to befriend him. The dog may or may not be used, that decision is still undecided.

Monday, 16 January 2012

Further Audience Expectation Analysis...













Audience Expectations.


This is a short video of our group asking 3 students from within our sixthform, questions on what they would expect to see in our film trailer. We ask them about age rating, mise en scene within the trailer and also asked if they could name any examples of a Physcological Thriller off the top of their heads, to show us if they understand the Genre.

Thursday, 12 January 2012

Shot, Effects and Angle Ideas.


There are several trailers i have looked at and watched through to gain inspiration and ideas for what i want our movie trailer to consist of. Although the quality of our shots and the editing of our footage will not be that of a hollywood blockbuster, i think the ideas can be used to good effect and can create some interesting footage for our trailer.

The Black Swann is the the most inspirational of all of the trailers ive looked at. I like alot of the shots that are used. I think if gives off a very dark and mysterious feel from the the very beggining. The change between shots, and the angles that are used are very cleverly put together, and give the viewer an instant insight into the genre and style of the film. Our film is all about the mind, and how it controls the body. The whole point of our trailer is to get the idea of our lead roles mental issues across to the audience, without giving away the entire plot and twist of the actual full production itself. There is a shot that i have taken from the Black Swann trailer which i found on youtube. The shot shows the lead roles reflection turning around to face her, which shows 2 different sides to her persoanlity. You can clearly see that the expressions on the 2 faces in the shot, symobolise different  feelings and different personailtys. The lead role is clearly worried about what is occuring, and comes across to the audience as the good but weaker of the 2 personalities within herself. The ghostly reflection in the mirror gives us an insight into the evil thats within her, which she is unable to control, which is the exact point that we are hoping to put forward in our movie trailer.

The other clip i really like the look of, is where the lead role happens to walk past a female, whos she believes to be herself, but her dark side. You can see the difference between the two charcacters. Good and evil is shown in this image through there clothing, one dark and one light, i think this is extreamly effective. This shot looks alot easy to acheive without using special effects, as we just need to use a different person for the fron and behind shots.
This is a short video taken from an interview with Natalie Portman. The lead Role in the film Black Swann.

She speaks about her character and the mind set and preperation she went through when portraying this character. She tells us about the difference between the two sides of herself and the differences and changes she had to make when interchanging between the two. Her character is very similar to the lead charatcer in our trailer, as she finds herself stuck in the middle of her own split personalities.



I looked into some of the special effects behind the making of Black Swan and the differences and changes that occure from the original footage, to the footage that we see on our screens. Months of editing and rendering clips is put into creating around 10 seconds of footage. Which in the eye of the viewer may seem like a clip which was filmed and edited within minutes, as it looks so easy and simple. My example, is the shot, which we are led to beleive is Natalie Portman, dancing across the screen. The body is actually that of a proffesional Ballet dancer, whos body and jawline features are extreamly similar to that of Natalie Portman. Natalie Portmans face is then switched with the face of the Ballet dancer, to create the shot of Natalie Portman dancing. This clip that lasts all of 10 seconds, would have taken months and months of editing.

2010 - Black Swann (Darren Aronofsky)




Wednesday, 4 January 2012

Audience Theories

Hypodermic Needle Effect- The Hypodermic Needle theory suggests that the mass media has a direct influence on their audience, because the media is a big industry it also connotes that the effect it has on the audience is immediate and powerful. The Hypodermic Needle theory is the theory that believes that what the audience consume from the media are what the media want them to believe. Ideologies from media producers may be included in these products therefore if this effect works on the audience they will believe anything that the media portray. It is believed that the theory was named the 'Hypodermic Needle' because the media is somewhat injected into them therefore they believe what they consume.

Two Step Flow- The Two Step Flow theory which is also known as the 'Multistep Flow Model' is a theory which believes that the audience make a judgement on the media product based on the opinions of the opinion leaders that influence the media. Opinions leaders are the people who have primarily consumed media texts and passed of their opinions to opinion followers who are general members of the public.

Uses & Gratifications- Uses & Gratifications theory is the theory based on understanding mass media and media communication. This theory suggest that media consumers try and discover media texts that will meet a specific need but will also enhance knowledge, social interactions and diversion. it also suggest that media consumers play a role in interpreting and intergrating media into their own lives. The theory believes that people use the media to meet a particular gratifications, this therefore connotes that the media complete against other information sources for the purpose of the media consumers gratifications.

Reception Analysis- This approach to textual analysis focuses on the scope for "negotiation" and "opposition" on the part of the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader / viewer interprets the meanings of the text based on their individual cultural background and life experiences. In essence, the meaning of a text is not inherent within the text itself, but is created within the relationship between the text and the reader.


Hypodermic Needle Effect

Two Step Flow Theory

Uses & Gratificationshttp


Reception Analysis